The people who make the magic happen.

In addition to an industry-expert bench of photographers, videographers, copy-writers, graphic designers, accountants and lawyers ready to help our clients at a moment's notice, we also have a hardworking team right here in the office helping small businesses throughout middle Tennessee and beyond daily.


Here are some friendly faces you may see when you stop by.





Lisa has more than a decade of marketing experience, working for tech startups and global brands alike.

She's traveled the world for her career, and now calls Springfield, Tennessee home. She's passionate about helping small businesses in small towns thrive.


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Community Experience Coordinator

A former New Hampshirite, Bethea has been running her own business for five years and recently moved to Robertson County to grow and expand.


Bethea serves as the main point-of-contact for STS members, remembering all the little details and creating a welcoming environment for everyone who walks through our doors!

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Operations Associate

Hailing from Michigan, Heather is the ultimate chaos wrangler of Small Town Startup. She is actively involved in the Robertson County community, as a member of the Glenn Women's Club and the Women's Federation, as well as an active sports mom - go, Yellow Jackets!


Heather works to keep projects on track at Small Town Startup and ensure our clients' expectations are exceeded every time.

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Marketing Strategy Associate

Abigail is a ​recent MBA graduate and loves all things strategy, social media, and project management. She's a lifelong native of Robertson County and loves seeing Springfield and surrounding areas grow!

Abigail works primarily on client content strategy and community management, with some in-house marketing on the side.

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Community Engagement Associate

Maddison recently moved to Springfield, Tennessee and instantly fell in love with its small town charm. When a position opened at Small Town Startup, she knew it was the perfect way to get involved in the new town she called home.

Now, she helps our brands connect with their online communities in authentic and engaging ways by giving their social media profiles sparkling and inviting personalities with live-time responses, engagement and more.

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Marketing Intern

Jaya is a sophomore at MTSU and an incredible athlete. She plays on the university's softball team. She is currently studying exercise science with plans to become a physician's assistant.

You'll catch Jaya at our events, and helping out around the co-working space and within our digital marketing agency.